Author: KWSM Team

3 Tips to Improve Your Social Media Content

In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it includes an image.  Strong visual content on social media gives

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Using TikTok For Your Business

Is TikTok Right For You?

We’ve all seen the viral dances or trendy hacks that TikTok has to offer, but this app is much more than a source of entertainment for teens and young adults. TikTok can be a useful marketing tool when approached properly. TikTok may not be the right platform for every business, but when

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girl answering Instagram DMs on a skateboard

Why Instagram DMs Are Valuable For Your Small Business

Instagram has become the go-to platform for customers to get more information on products and services they’re interested in. It’s important to recognize the opportunity to make an impression, especially when it comes to direct messages on Instagram. Here are the top reasons why Instagram DMs are valuable for your

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Marketing Ideas We Can Take From the Music Industry

Marketing Ideas We Can Take From the Music Industry

The music industry took a big hit in the last year. As cities shut down, so did concert venues and access to any live events. Even now, a full year post-shutdown, live concerts, tours, and shows haven’t quite made it back. In order to overcome the challenges of the pandemic,

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Facebook Stories

Utilizing Facebook Stories for Your Business in 2021

Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app camera and can be used to share a short user-generated photo or video collection.    So how is it relevant to your business today? Last

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Why Your Business Should Have a Facebook Group

Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer,

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Successfully Market Your Law Firm

How to Successfully Market Your Law Firm

Marketing your law firm in an ever-evolving digital landscape can be difficult if you don’t know where to start. It can also be a costly endeavor so it’s important to put your time and money where you’ll see results! Keep reading to learn how digital marketing can nurture leads that

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3 reasons to implement marketing automation

3 Reasons to Implement Marketing Automation

Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in leads, marketing automation can help you improve these metrics. How? Through personalized messaging.  Once you integrate an automation platform into

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Core Values at KWSM a digital marketing agency