A thought leader is someone who has industry expertise and can influence others. As a business owner, this is the best method to position yourself and your company as the leader in your industry. More customers and referral partners will turn to you for guidance, and are more likely to
Instagram has about one billion active users, so it’s no surprise that businesses are intrigued by the platform’s ability to assist in not only acquiring an audience, but keeping them engaged. Users with an Instagram for Business account have the ability to see their audience’s engagement through Instagram Insights’ Accounts
There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to target audiences at the three different stages of the marketing
TikTok has been an immensely successful platform since its launch in 2016, and it now boasts 1 billion users. It is simple for users to mindlessly scroll through their feed and enjoy hours of free entertainment. People appreciate the endless visuals and videos that appeal to them in whatever way
Digital storytelling is more than just a fictional story in a blog. It’s about who you are as a business. And at KWSM, we believe that every business has a story to tell. From the founding of your organization to the people who purchase from you, your story is what
Instagram Guides is one of the newest tools to hit the platform. This new feature gives users a simple way to share step-by-step guides, tips, and recommendations. Each guide contains a cover image, title, introduction, and optional descriptions for each entry. Different from standard content formats, Guides are meant to
Social media apps are a great tool for bringing awareness to your business. The opportunity to engage with people in your target audience is invaluable and regular social media management is key. However, using apps each day can be a literal eyesore for those focusing on a daily social media
Loyalty programs and coupon codes have been popular tactics many businesses have successfully used to nurture their client base and keep them coming back for more. Recently, however, some companies are starting to see a decline in enrollment and engagement. Consumers are now looking for more comprehensive membership programs and
