What is user intent? A person performing a search always has a goal in mind. That “goal” is known as the user intent. The Importance of User Intent Whether you’re building awareness, creating SEO content, or driving sales, developing an understanding of the customer and their experience is the first
Text message marketing is an effective way to communicate to your audience. It is quick, direct, and cost-efficient, but the benefits are only seen if implemented correctly. Here are 3 secret weapons for your business to keep in mind when wanting to reap the benefits of Text Message Marketing. Set
As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get caught in the hamster wheel of SEO, writing according to
Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has always thrived in the subliminal space between industry-specific language and
Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should be taking advantage of. By targeting consumers in specific locations, you can ensure that your ads are seen by people who are most likely to
Consumers are focused on working with socially responsible businesses that align with their core values to improve society and make a positive impact on the world. As a result, some business owners are trying out socially-responsible marketing and finding new ways to build real relationships and show empathy to their
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is
Yelp + Business Success Yelp is more than finding a place for great food. It is a connection point for businesses to interact with their targeted audience. When we think of Yelp, we think of restaurants, but other businesses including retailers, home services, auto services, and health & fitness have
