
Why You Need to Establish KPIs
KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help

KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help

Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans

Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that

Social media has completely changed the way people communicate and interact these days. But with so many people using social media, it is important to

Has your company suddenly lacked impressions, engagement, and new followers on social media and you can’t figure out why it’s happening? You might be

Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this
Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the

At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish