Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your
Twitter is a great platform to start conversations and listen in on what is important to your audience. If you position your business as an
Instagram is a visual platform that connects people and businesses through pictures and videos. The app is always looking for ways to innovate and excite
If you’re marketing a B2B business, LinkedIn is a great place to connect with your target audience. However, LinkedIn is known as the most professional
A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing
While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or
