Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
Instagram is a visual platform that connects people and businesses through pictures and videos. The app is always looking for ways to innovate and excite
If you’re marketing a B2B business, LinkedIn is a great place to connect with your target audience. However, LinkedIn is known as the most professional
A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing
While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or
If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular
We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of
