4 Types of Posts to Improve Engagement on LinkedIn

Dec 2020

If you’re marketing a B2B business, LinkedIn is a great place to connect with your target audience. However, LinkedIn is known as the most professional social media channel, so the content you post there will be different from what you may share on other social media platforms. Here are a few ideas to drive engagement.

Talk About Relevant Topics

Your connections look to you and your business for information about your industry. While talking about your products and services is fine, it shouldn’t be all you post about. When you neglect what’s going on in the world and how it relates to your industry or business, you appear tone-deaf to your audience and they may lose interest. But remember to avoid controversial conversations around polarizing topics, such as politics. Instead, choose to talk about topics that are timely and relevant to your industry that allow you to demonstrate your thought leadership and credibility in the space.

Embrace Changes & Wins

Professionalism matters on LinkedIn, but it’s still a social platform! Feel free to celebrate your wins and update your profile with news that’s work-related. Keeping it positive and putting some personality into your messages can get others excited to talk with you. Don’t forget, LinkedIn is about building relationships and it starts with making connections. When someone comments on your post, be sure to respond and thank them. Who knows, it could start a great conversation!

Share Personal Moments

While we recommend sticking to work-related topics, if done correctly, you can share a personal story on LinkedIn to boost your engagement. If your moment shares a lesson, it could be a great way to break up a long feed of serious posts. If there’s a way to tie it back into a conversation about your business, it may be worth sharing. Don’t share information that is too personal or completely unrelated to your professional life, but do try to enlighten others with wisdom from your personal experience.

Inspire Small Conversations

One way to improve engagement is to ask thought-provoking questions and invite others into the conversation. You can inspire others to debate key issues or weigh in on important topics. You should avoid negative topics and stick with themes that revolve around your business or industry. Getting people to engage in lively conversation can open doors, provide new information, or inspire ideas for the future.


megaphone94% of B2B marketers use LinkedIn for content marketing.

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