How to Build a Media Contact List and Network Online?
One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when
What role does public relations play in modern digital marketing strategies? What role should it play in yours, and why? Get answers from KWSM’s in-house marketing specialists in the posts below.
One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to
So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send
A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two
A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up
When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies
A top priority for many business owners is to get featured by the media. This PR coverage can help increase leads, draw in new employees,
Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a
Press releases are not outdated. They play an integral role in conveying you and your company’s credibility and authority in the industry. Whether you’ve added
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public