If your business is in a state of emergency, what is the best marketing tactic at your disposal? To distribute information quickly, press releases are a relevant and highly effective tool. A well-executed press release strategy can yield positive results for your business by generating publicity, increasing brand exposure, and enhancing your overall reputation.
Although the landscape of news and media is constantly changing, the elements of a good story remain the same. At KWSM: a digital marketing agency, our marketing philosophy is centered around the importance of storytelling and brand journalism. We believe that factual and engaging brand stories help businesses connect with the right audience. We help organizations embrace the power of storytelling every day, and have been doing it successfully for over a decade.
Is a press release strategy right for your business needs? Read below to learn about how a press release helped a nonprofit rebuild after experiencing several potentially business-ending blows.
Press Release Case Study: Nonprofit Rebuilds Organization After a Devastating Fire with the Help of a PR Strategy
A month before the start of the COVID-19 pandemic, a nonprofit organization based in Orange County, CA, experienced a devastating fire at their Headquarters. The buildings that were burned contained the fundamental aspects of their daily operations, and all of the contents were deemed a total loss.
This blow to the nonprofit was heightened with the start of the COVID-19 pandemic just a month later. The pandemic increased the need for their wardrobing and job placement services while also stifling their ability to operate. The landscape was looking bleak for this long-running organization.
The nonprofit staff knew they would be unable to continue operating without an abundance of help from the community. They came to KWSM for help.
“We knew that a PR strategy would be the quickest and most effective way to gather the community. A lot of people in the community were tempted to assume that the nonprofit would be down for the count. We had to let them know that the organization was still here and still fighting for its future.”
Brianna Zambrano, Senior Senior Digital Marketing Strategist , KWSM
The team at KWSM developed and distributed a series of press releases that kept the community updated about the state of the nonprofit and asked for help obtaining specific resources. A press conference was organized to release the facts quickly so donors were well-informed from the start.
A fundraising event was announced after a quick and accurate dissemination of information. The support from the community was astonishing and the resources the nonprofit was able to generate ended up being enough to keep the organization in action.
Some locals were able to offer temporary warehousing space, while other community members pulled together monetary resources and materials to replace the fundamental aspects of the operation. The staff could shift focus to once again providing aid to Orange County locals in need.
Ultimately, the press release strategy worked because we understood the mindset of the community and addressed the concerns that they were having, along with a clear direction about people could do to help.
Let Us Craft a Press Release Strategy for Your Business
You don’t need to be a digital marketing expert to craft a press release. However, it helps to seek assistance from the professionals at KWSM if you’re looking to get the best results.
If you want insights about creating a press release or developing a PR strategy, complete the contact form below. The KWSM team will reach out to start a conversation about your goals.
