This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of
Lights, camera, action! Did you catch this Tuesday’s LIVE Social Media Help Desk? Each week, members of KWSM team meet to discuss the week’s trending topics and helpful tips for your business’s social media channels! This week, Katie, Angie, and I discussed it all – from new Google Map updates
If you blink – you’ll miss it! On Twitter, what’s trending is all that matters. Hashtags and Twitter threads come and go in an instant, but if you’re prepared, can be used to step up your Twitter game and expand your audience. By keeping track of what’s happening, you
Your ad spend is precious, use it wisely! One of the best ways to increase the conversion rate of your ads is to spend your ad budget when your audience is most active on the platform. You can select the times you want to have your Facebook ads shown by
It may seem like you see Facebook ads everywhere, and that’s because – you are! Facebook ads have advanced far past the occasional post on your feed. Now, marketers have the options to place their Facebook ads in a variety of places both on, and off, the platform. This gives
It seems these days Facebook gets all the credit when it comes to online advertising. And for good reason! Facebook’s advertising platform is by far the most complex and diverse. But the other big channels (not owned by Facebook) have more than enough to offer. Both Twitter and LinkedIn have
Stuck in a Facebook rut? If you’ve stuck to traditional interest-based targeting for your Facebook ads, it might feel like you’re running out of ideas or new people to target with your ads. If the audience you’ve been using hasn’t been converting the way that is was, or the way
Winter is over, spring is in full bloom, and what else comes to mind as the weather gets warmer other then you’re favorite chore – spring cleaning! And no, we’re not talking about your office space (which we’re sure could also use some sprucing up) we’re talking about cleaning up
Many business owners ask the question, how do I know if social media marketing even works? The answer is simple; it’s all in the reporting. Facebook has the most advanced analytical data gathering systems in the social media industry and provides a landmine of information on your advertising efforts just
Facebook ads can be the key to unleashing the online revenue you’ve been looking for, but proceed with caution. If done incorrectly, they can be a money sucking vacuum and an unfortunate waste of your valuable marketing dollars. Fortunately, most Facebook marketers fall privy to the same mistakes, but by
