Instagram’s algorithm is still a mystery to some, but not to all. As users become more familiar with the platform’s ever-changing algorithm, digital marketers have begun to learn more about what goes into a successful post, and what you can do to help increase your visibility on the popular photo
Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company, one goal should always be top of mind for all professionals online – reach an audience that is interested in
You can’t put it off any longer, and you shouldn’t want to! The future of marketing is here, and social media plays a much large roll in today’s digital world. With digital marketing’s heavy influence on advertising, you know you need social media to keep up with your competitors. Because
Is your co-worker, roommate, sibling, all recommending their favorite podcast you just have to check out? It’s not a coincidence! The rise of the podcast is here; Internet personalities and small business owners alike are jumping online to chat about their industry! The best part? Anyone can do it. All
When it comes to persuading your audience to take action, sometimes they need a few subtle reminders. Email drip campaigns let you do just that. A drip campaign is a series of specific emails sent out one after another giving your audience multiple opportunities to buy, sign up, call, or
As you might have noticed from the increased #ads on your Instagram feed, influencer marketing has grown as one of the most popular advertising strategies for many small businesses and large companies alike. With the rise of social media, many people began to establish themselves as online personalities, gaining the trust
Our favorite holiday is among us, and here at KWSM, we’re celebrating in a very special way. June 30th is National Social Media Day, a day dedicated to what we love most! In 2010, the digital media website Mashable launched Social Media Day to recognize the online platforms responsible for
Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels requires thoughtful planning and strategic thinking. Once you’ve established your company’s social media presence, it’s time to start planning your
Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words explain it best. “I didn’t have time to write a short letter, so I wrote a long one instead,” said
It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often be reflected onto your business. Every tweet, reply, or post is permanently displayed for your audience to see. Do you
