When it comes to social media, we talk a lot about connecting with new people. After all, if you are doing social media for your business, that’s the point – to get in front of new people, right? And it should be. But that’s not the whole picture. There are
I am always shocked by the number of people that don’t follow back on Twitter. Now, there is no rule saying that you have to, but it just seems like the right thing to do. If I have determined that your tweets are worthy of me following them, then that’s
I just started reading the book ‘Crush It’ by Gary Vaynerchuk. What can I say, I’m inspired already! I was initially attracted to the book because in my spare time I like to believe that I am a wine maker (Wagner Estate’s is the retirement plan), and I have loved
By default, LinkedIn is for business, right? It’s the business social networking site; the front side of the mullet, the suit and tie, and the cubicle, so to speak. Ok, so maybe it isn’t as cool as Facebook, or as sexy as YouTube, but does it have to be? All
Blogging for your business can be one of the most powerful marketing tools you can use. You can establish your expertise, get people to know you, and generate content that is easily shareable. Here are 3 tips for making sure you are getting the most out of your blog. Don’t
If you haven’t noticed (or haven’t checked your Twitter account lately), Twitter has made some changes. They might seem minor in comparison to the overhaul that Facebook recently made, but they affect the user experience. There are two major changes: They added an ‘activity’ tab, and the @ tab includes
Yes, it’s official. Christmas is officially here. Thanksgiving is done, houses are adorned with lights and the holiday cheer is among us. That means one thing. Shopping. And with shopping comes the stress of finding the money to pay for all those Christmas gifts. If you are like me, you
Odds are, you don’t. Most of the people we have talked to don’t have a plan regarding their social media. They open their computer, login to Facebook, and then start thinking about what to write. Then they say that social media doesn’t work. OF COURSE IT DOESN’T WORK! Well, it
