If you’re in charge of managing your company’s brand, you’ve undoubtedly wondered whether or not you should showcase your company culture online. It’s a question that deserves thoughtful consideration, given its potential impact on recruitment, customer perception, and even market competitiveness.
The truth is, your company culture can be your greatest competitive advantage over other businesses in your industry who might also be hiring (and poaching).
As a digital account manager at KWSM, I’ve honed my skills in digital marketing for over six years, assisting numerous clients in amplifying their employer branding. Today, I’ll focus on how to effectively display your company culture online, and help you determine if doing it is right for you.
The Weight of Culture in Employment Decisions
According to Employ’s 2022 Job Seeker Nation Report, approximately 23% of job seekers identify company culture as a top influence impacting whether they accept a job offer. Similarly, about 55% of workers reported that they would leave a new job if the company culture was incongruent with their own values.
If you aim to attract not just proficient, but also engaged and happy employees, then convey your culture upfront. This proactively filters out candidates who may be technically sound but culturally unfit.
Case Study: Effective Strategies for Digital Showcasing of Culture
KWSM recently worked with a marine services client that was looking to bring in new hires quickly. However, the market is extremely competitive, and they don’t have much of an online presence. We put together an employer branding strategy that focused on showcasing their company culture online and helped them build a digital presence, as well as a reputation as a great place to work.
This company saw an increase in high-quality applications by 56% in just half a year, simply by focusing on organic employer branding via videos, blogs, and social media.
Let’s take a look at why these tactics are so effective in showcasing company culture.
Video Interviews: Capturing the Human Element
Nothing humanizes your company more effectively than video. It’s the most dynamic tool for building trust quickly, especially when your audience is job seekers. We brought this to life for our marine services client by interviewing their top staff about their workplace culture and experiences, offering potential employees a taste of who their future colleagues might be.
Web Design: Reflecting Company Culture
Your website should act as the hub for your digital marketing strategies. Every online road should lead there, making it crucial that your website embodies your company culture. Combining culture-focused content into your web design humanizes your brand and also positively impacts your SEO rankings.
“Adding content to your website that features your company’s culture provides an extra human touch to your brand and invites people into a story with real people in it. This makes it easier to build trust with your audience than websites that rely heavily on general content or ‘cold’ stock photos.”
– Madeleine Wood, Web Designer & Developer, KWSM
Social Media: Authentic Display of Company Culture
Don’t underestimate the power of social media when it comes to spotlighting your company culture. This is the playground where your brand’s personality gets to shine, engage, and, most importantly, connect on a human level. Many companies post detached, impersonal content that algorithms simply won’t favor.
Are You Looking to Use Employer Branding to Showcase Your Company Culture Online?
Whether you’re looking to attract top talent, engage with customers, or build a community around your brand, your culture can be a powerful tool in your digital toolkit. So if you’re ready to spotlight your company culture, take the first step by filling out the form below and let KSWM help you do Employer Branding effectively.
