More than 400 companies have recently declared that they are pulling their advertising from Facebook for the month of July to take a stand against hate speech and racism on the platform. What does the boycott mean for your business and how should you respond? We’ve developed a guide to
The hospitality industry took a big hit as travel plans around the world were canceled due to the pandemic. As hotels in Orange County reopen, they must communicate with their guests on how they are adhering to the guidelines provided by the CDC and local officials. They also must find
If you manage a Facebook page, you may fondly recall when anyone was able to edit any link preview to a post. In an effort to crack down on misinformation being spread on its platform, Facebook removed users’ ability to edit link previews. While unrestricted editing access is gone for
Small business owners understand – you don’t have endless funds to spend on marketing (or any single facet of your business for that matter). When money is spread thin, good budgeting rules all, and content creation is often the first on the chopping block. If you aren’t ready to upgrade
Looking for an edge for your online ads? YouTube is bolstering the opportunity for e-commerce sales with new product listings. YouTube Ads eCommerce Product Listings YouTube is trying to make video ads more shoppable by adding eCommerce product listings beneath video ads. The listings give the viewer the ability to
Like many other major cities, Las Vegas reopened its doors cautiously in early June. With strict measures in place, casinos, movie theaters, restaurants, and bars welcomed back guests. You likely pivoted your strategy towards reopening your business. Now that you’ve been open for a few weeks, it may be time
Hashtags are an important piece of most social media marketing campaigns. Whether your focus is Instagram, Twitter, or even Tik Tok, using a branded hashtag can help you keep track of all of your user-generated content and help your campaign reach thousands of users. The video sensation app, Tik Tok,
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face have all pledged to pull advertising money from Facebook and Instagram through the month of July. The effort comes after
