Looking for an edge for your online ads? YouTube is bolstering the opportunity for e-commerce sales with new product listings.
YouTube Ads eCommerce Product Listings
YouTube is trying to make video ads more shoppable by adding eCommerce product listings beneath video ads. The listings give the viewer the ability to see and purchase specific products from your catalog. Eligible advertisers will be able to sync their Google Merchant Center feed to their video ads. Merchants will soon be able to expand the call-to-action button.
YouTube is also launching new ‘Video Action Campaigns’ which provide a simple and cost-effective solution to driving more conversions across YouTube. Video Action Campaigns will automatically distribute video ads “that drive action” to the YouTube home feed, watch pages, and Google video partners, all within a single campaign.
Google also mentioned that it is adding YouTube to its Google Ads attribution reports, which will provide more insight into how you should be allocating your ad budget to maximize performance across the various options.
Twitter Runs More Ads in News Feeds
To help generate more revenue for Twitter and businesses, Twitter has begun to test and experiment with adding more ads to users’ news feeds.
Twitter said “We regularly experiment and deploy changes to our advertising experience, while aligning to our principles and standards of a high-quality experience on Twitter. We are constantly innovating and testing, and will continue to adapt as we learn.”
Even though there will be an increase, most users most likely won’t notice the change as much and it should not affect the user experience.
Google Adds New Fact Check to Image Results
Google recently added fact check markers to Google Image search results to ensure searchers are aware of what each image actually represents. When you tap one of the image results to view the image in a larger format, you will see a summary of the fact check.
Google explained that, “now, when you search on Google Images, you may see a “Fact Check” label under the thumbnail image results. When you tap one of these results to view the image in a larger format, you’ll see a summary of the fact check that appears on the underlying web page.”
Google’s fact check labels are added by “independent, authoritative sources on the web” via Google’s ClaimReview process for search results. Google search is where people turn for answers, and as such, it can play a key role in disseminating misinformation, which is why they have added this feature.
As of 2020, 79% of Americans have a social media profile.
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