Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot to enhance your business’s digital marketing without breaking the bank. This opportunity is a great way to refresh the video
This time of uncertainty has been difficult for countless businesses in Orange County. This week, Governor Newsom of California has ordered that businesses such as gyms, nail salons, movie theaters, hair salons, and many other indoor establishments reclose. These businesses will now need to evaluate their marketing approach and brainstorm
When you think of live streaming on social media, you probably think of celebrities and teen influencers before you think of B2B companies. Those users take full advantage of social media’s live streaming capabilities and often have highly engaged audiences to show for it. Whatever preconceptions you have about live
If your business’s marketing strategy has been ‘post on social media quickly and then move on with your day,’ it’s time for a change. In today’s digital world, the post-and-go tactic doesn’t work – you need to be interacting with your customers through comments, shares, and tags to get valuable
In the news this week, Instagram, Facebook, and YouTube provide users with features that will help them find what they need whether it be an answer to their questions, an engaged audience, or metrics to determine an action plan. You will learn more about these features below. Instagram Allows Users
Using digital ads for your business can help you spread the word about your offerings and drive traffic to your website, but what if website visitors don’t convert to customers right away? They may be interested, but they’re not buying. Ensure you’re taking the right steps to get the sales
Running effective Facebook ads can be a successful way for your business to reach your biggest marketing goals, including sales, lead generation, and brand awareness. The platform allows you to run a variety of ads on both Facebook and Instagram and reach your most active customers. However, some businesses make
As COVID-19 quickly changed the workplace to a work-from-home environment, team building has become a challenge mounted against remote teams. Whether your team was well-connected before quarantine started or not, connections between coworkers are essential to employees’ happiness and drive at work. At KWSM, we have strong leadership that
