We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session and conversion came from. Only, when the time comes to assess the fruits of your labor, your UTM tags aren’t
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. The secret to marketing survival? Agility. In the past, big
In the current climate, it seems as if the whole world has gone online! Not only are businesses working to step up their digital marketing game, but the online platforms have responded – rushing to roll out new tools that help marketers succeed. Snapchat Tests Brand Profiles Snapchat announced a
Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming more important on platforms like social media and websites. Using video for your business can be a great advantage for
KWSM’s Social Media Bootcamp webinars are an ideal opportunity to learn how to create a social media plan for your business that delivers results. Whether you’re just starting out or you’ve been marketing your brand for a while, these webinars will give you the kickstart or refresher course you need
While almost every business has a section on its website dedicated to Frequently Asked Questions, there is no guarantee your customers will go to your website for an answer. In many cases, consumers look for answers on social media and when they do, it’s important to have an organized response
As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as
LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a rise in comments, posts and content creation in the last year. Your business now has the opportunity to reach a
