As we head closer to the holidays, many social media platforms are gearing up with extra tools and features. Google Updates Google Analytics Google has added some new updates to Google Analytics, including machine learning to help monitor and track key data trends, and alert marketers and business owners to
If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall
Pinterest has more than 320 million active users each month and can significantly help expand the local reach of your brand. Consumers use Pinterest to plan their next adventure, be inspired by recipes or plan remodels of their homes. What’s even more powerful about the platform is the ability for
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations. Gathering and managing these reviews can seem overwhelming, but
Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or service is the easy part, right? Not always. 61% of
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit
Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that
