LinkedIn has stepped into the spotlight this past year with content creation on the platform increasing by 60% in 2020. Many companies and individual LinkedIn members are producing content to stay in touch with professional contacts and colleagues during this unprecedented time. LinkedIn has also transformed from being “just” a
This week, Apple rolled out its newest product and privacy changes that will impact data sharing for all IOS users. This policy puts the control of data back into the hands of users. Consumers now have the ability to decide what pieces of their search data they share with advertisers.
Posting consistently on any social media platform is key if you want to use social media marketing effectively and keep your followers engaged. Instagram is no different when it comes to consistency. Posting regularly will help your business attract more followers and potentially get you new leads. The more you
User-generated content, also known as UGC, is defined as anything on the internet that the user took part in making. Examples of UGC could be photos, videos, or even posts shared by a follower. The internet enables brands to have unlimited access to UGC and the ability to reshare their
Whether your business is ready to make the shift back to in-person, live events, or if your company is planning to host an upcoming online event like a webinar, there are a few ways to approach marketing and promoting the event. Effectively promoting your event is crucial to make sure
As of January 2021, 1,197,982,359 websites exist online. That’s a lot of noise to cut through! So how do you effectively create a website that speaks to your services in an attractive way? One of the best ways to accomplish this is to build credibility. Here are the 4 ways
How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication. One platform that continuously showcases its power is email. The growing value of email marketing is evident as it remains one
With so much content to consume on social media, users don’t want to interact with pages or profiles that are only focused on selling a product or service. It’s important that you show followers that you’re more than just a business – you have a culture and people just like
