Author: KWSM Team

Finding Quality Articles to Share on Social Media

Anytime you can share information about your industry to your followers freely, the easier it becomes to develop your credibility as a business. While showcasing your original branded content is always a good idea, (such as weekly blogs or videos) sharing articles from credible websites or news sources that educate your audience

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Importance of a Cover Photo

Almost every social media channel has them, and we can’t help but look at them. Yes, I am talking about cover photos. On Facebook, Twitter, Google+ and more, they are the center of attention when users visit these channels. Which is why representing your brand effectively through the use of

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Balancing Work And Life Content On Facebook

For many business owners on Facebook, there are blurred lines between sharing information about your work life and your personal life. Finding the delicate balance between the two can be confusing. Do I share the last e-newsletter my company released on my personal profile page? Should I post photos from

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Yelp Announces Free Reservation System

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant.

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Always Bring Your Camera With You

Make a habit of taking pictures wherever you go. Photos are great to share on your social media channels because they can really resonate with your followers! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: swelldays

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3 Things to Consider When Setting Up Your Website

Your website is one of the most important tools for marketing your business. Nowadays, your customers will likely begin their search for a product or service online. As a result, your website is the very first impression a customer will have of your business, so it is important that your

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Does Your Site Use a Contact Form? It's Time for an Update

At the beginning of April, Yahoo pushed through a new policy in their effort to stop fraudulent emails.  Two weeks later, AOL announced the same changes, with more email service providers expected to eventually follow. What does this mean for your business?  If your email campaigns attempt to send any emails

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