Author: KWSM Team

Where is My Instagram Shop Tab?

Many Instagram fans are asking, “what happened to my Instagram shop tab?” As Instagram has been rolling out some new changes to the platform’s shopping features, users are noticing a visual difference. Here’s what the changes could mean for customers and businesses using this feature. Say Goodbye to the Instagram

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Facebook Videos: How Do I Increase My Reach?

Facebook Videos: How Do I Increase My Reach?

Facebook videos are a great way to engage with your audience and promote your business online. There are 8 billion video views on Facebook every day. With so many users looking for videos on the platform, your videos must get in front of the right audience. In this blog, we

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Man in suit talking into microphone whlie practicing public relations speaking skills

Developing PR Skills | KWSM Mentorship Program

PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our annual mentorship program is a way to focus on one

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KWSM Mentorship Program: The Art of Audience Targeting

For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, but absolutely invaluable to my future as a copywriter.  The

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What are Google Ads Destination Requirements?

What are Google Ads Destination Requirements?

Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the Coalition for Better Ads “Better Ads Standards.” These new changes aim to make the user experience more seamless even after people leave the Google platform.

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3 B2B Marketing Trends

As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment.  The marketing landscape has changed in that time, and for businesses looking to connect and work with other businesses, the approach to

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Does Instagram Have a Scheduling Tool?

In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to schedule mobility directly from the Instagram app. Here’s what you

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Benefits of Having Technical Copywriter for Brand Marketing

Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, but they address different needs. What is the Difference Between

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