Author: KWSM Team

Your Guide to Using Snapchat

Don’t be afraid of the ghost – we’re talking about Snapchat – the storytelling social platform that might be a great tool for your business. If you’re wondering whether it’s too complicated or takes too much time, this simple guide will dish the must-know how-tos of Snapchat.   Add Friends

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Twitter Turns 10 Years Old!

A milestone this week for Twitter, the social media platform that allows you to spread your message to the world, 140 characters at a time. While some view Twitter as a major platform for pop culture fanatics, it has also become a must-operate channel for businesses. From CEOs to customer

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Your Instagram is Changing: Algorithms to Control Your Feed

The days of scrolling back to the last post on your Instagram timeline are about to be over. Instagram is ditching a chronological feed in favor of an algorithm-based feed. As the instant photo sharing app explained in a statement on their blog, its 400 million users miss approximately 70%

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How To Repurpose Your Blog Content

Successful business people commonly joke, “if I could only clone myself.” When it comes to creating content, your next best blog may come from successful content you’ve already written You have probably spent a lot of time creating content for your business blog. You have invested months creating and publishing

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Jameson Capitalizes on St. Patrick’s Day

Easter is still a week away but the latest social media changes could have you laying an egg just in time for the annual hunt! A well-known whiskey brand took its libations online, Instagram is reorganizing its look, and landing your dream job might soon be a tad bit easier.

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The Opportunity Your Small Business Is Missing On Pinterest

Between the release of Buyable Pins and the over 100 million active users, Pinterest has proven itself a true powerhouse in the social media world. As an incredibly effective E-commerce platform, Pinterest is the ultimate sales tool if used correctly. However, we were amazed to learn that only 17% of

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The Benefits of Boosting Posts

Boosting posts are like giving a tired car salesman an energy drink; they suddenly have the strength to engage with more potential customers than ever before. Now, I’m not suggesting you pour a full can of Red Bull on your computer but there are some serious benefits to investing a

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How to Use Snapchat to Build Your Brand

Move aside Casper, Snapchat is becoming the friendliest ghost around! The hottest social media platform is unlike Facebook, Instagram, Twitter, or any other. And businesses need a bold strategy to monetize the brief and fleeting content. But don’t be fooled by all the transience. With over 100 million daily active

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