With the ever-changing landscape of social media, it can be hard to keep up. The popularity of particular channels, as well as the way businesses utilize these channels to market their company, is constantly shifting as social media changes over time. You’ve realized the importance of social media, but understanding
If you own a business, having a social media presence is a must. But there’s a big difference being online and running social media properly. Many businesses will start up pages on multiple platforms and then put all of their faith into their new online existence to bring them profit.
Last Friday, we had our sweetest team outing ever. The KWSM Team spent a couple of hours at the ChocXO chocolate factory in Irvine, California to celebrate Nick and Natalie’s KWSM workiversaries! At KWSM, it’s tradition to celebrate our coworkers’ workiversaries every year with a special team outing. Katie truly
At first glance, Pinterest might look to be nothing more than a visually appealing collection of mouth-watering food, DIY décor ideas, and destination weddings galore. But don’t let that fool you! Behind all those pretty pictures is a network of more than 100 million users, eager to consume content –
Over the years, social media has developed from platforms where people communicated solely with family and friends, to robust platforms where people reach out beyond their closest circles to make new friends, and connect with businesses. What once was added value for businesses, social media is now essential. That’s because
Pinterest is about as visual a social media platform as there can be. Pinners head there to find inspiration, shop around, and to see what is trending. It is important for businesses to have pins that will stand out from the crowd. When you pin you need to ask yourself,
Marketing a business online can be tough, which is why it’s totally okay to not know all the answers. If you’re trying to pull yourself up by the bootstraps, but still struggling with your understanding of social media, try investing in a class! A social media bootcamp can help you
Facebook is continuing its quest for video based dominance with its latest Messenger update. Meanwhile, LinkedIn is getting technical with new conversion tracking abilities, and things are getting drafty at the Instagram headquarters. These are your trending social media stories in the news this week! LinkedIn’s Conversion Tracking Puts Advertisers
