Google Adwords is responsible for 33% of the total worldwide digital advertising revenue of $223.7 billion. The internet giant has finally launched an easier to use interface as well as stats on the number of bad ads it had to remove. It’s one of the trending stories in social media
Instagram is an increasingly popular medium, but one that hasn’t always been geared for businesses. It’s a great way to reach out to your customers, to show them the human face behind your brand, and interact is silly and creative ways, but it’s never been a vehicle for
Think back to all of the decisions you made when you felt your best after making them – no matter what the outcome was. Generally, those are going to be the decisions you made when you stood by what you believed in, what you were interested in, or what was
Since becoming a wildly popular and mainstream social platform, Snapchat has found itself mimicked by other social media titans, including Instagram and Facebook. But in the case of competitors trying to edge each other out, is imitation the most sincere form of flattery? Twitter has recently undergone a series of
Getting your audience to engage with your content isn’t always easy, but it’s absolutely vital to keeping your business in front of potential customers. You might have had luck with posts asking questions, or hilarious memes that get people leaving likes. That kind of response is great, but you need
If you want to learn how to make pottery, you don’t grab the nearest clay and start spinning it without any direction or know-how. Instead, you’d take a beginner’s class where they’d teach you different techniques and the basic knowledge you’d need for moving forward. The same goes for using
The influencer space has exploded over the last couple of years to the point that almost every brand is using their own familiar network of influencers to reach their audience. Platforms like Instagram and YouTube became the go-to platforms for influencers and brands to engage their target demographics. With the
Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from Google Adwords, which was only allowing targeting based on location and search terms. Now companies are analyzing data to determine
