Author: KWSM Team

The Value Of Custom Content Creation

As newsfeeds fill with a continually growing volume of content, attention spans for your audiences are getting shorter. A post that may have garnered a lot of attention five years ago may have trouble gaining traction in today’s environment. While there’s a lot of scientific data that goes behind the

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YouTube Enhances Searchability With In-Browser Viewing

Tired of toggling back and forth between video and searching for more videos on YouTube? The video platform has a fix for your itch! Meanwhile, just in time for holiday shopping season: Pinterest rolls out enhanced shopping. Finally, Facebook updates users on inauthentic activity. These are the top stories in

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A rusted and abandoned Volkswagen Beetle in a field

Put Those Zombie Tactics to Rest on Social Media

One of the toughest parts of running social media is keeping up with how social media evolves. It’s easy to keep track of the new vernacular, the latest memes, and the biggest influencers, but keeping up to date on what strategies are working on the back end can be far

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How to Respond to Happy Customers on Social Media

It’s not unusual that unhappy customers who leave negative, sabotaging reviews and comments get a lot of love on social media. It’s only natural to want to do damage control to keep that customer and uphold your company’s reputation. But are you neglecting your happy customers? They need some love

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Hello My Name Is Nametag; I’m The Newest Instagram Feature

Hello, my name is Taylor, and this week I’m going to discuss Instagram’s newest feature; Nametag. This might sound familiar as Snapchat has a very similar tool on its platform. Nametag on Instagram allows you to connect with new followers with a simple screen share. About Me Previously when you

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Utilizing Your Brand’s Reviews

Utilizing Your Brand’s Reviews

A happy consumer that shares their experience with your brand is the best social proof your brand could ask for. Reviews can make or break your credibility, so knowing how to utilize them is important. Consumers are more inclined to trust each other’s opinions before even knowing your brand’s selling

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Three Reasons Why You Need A Website Audit

Whether you’re a startup or an established company, most owners can agree on one thing: The Internet is good for business.   With that said – We’re not here to ask if you have a website. Instead, we’d like to raise the question… Is your website performing in your best

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Twitter Implements Emoji Equality For All

Facebook is taking things 3-D. Meanwhile, Twitter recently announced that it was implementing emoji equality for all, and Pinterest is gearing up for the holiday season! These are the stories trending on social media this week. Facebook Launches 3D posts A new look is coming to your Facebook newsfeed.  According

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