Times are quickly changing and there is a new drive across nearly every existing platform toward one thing: transparency. The rise of targeted ads, sponsored content, and influencers have left many users skeptical of authentic posts, causing some to walk away from social media altogether. This week, Instagram and Snapchat
Most companies with an online presence are using third party plugins to strengthen their website. Commonly used plugin tools power your contact form, SEO optimization, website security, and image caching. Relying on plugins saves your web developer a lot of time and makes your website operate more efficiently. It’s a
Today there are 77.4 million people in the U.S. using the social media platform Pinterest. With more e-commerce companies discovering the value of Pinterest Ads (also called promoted pins), it’s difficult to determine whether your business should be putting resources into running Pinterest ads and, if so, how much
Have you ever scrolled through your business’ Instagram feed and just felt it was time for a refresh? Perhaps the company has rebranded since the Instagram account was created and specific photos don’t reflect the new brand image. Or, you want to clean up the feed and craft a more cohesive
The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to its users. If you write about relevant topics that interest your customers, you can use the power of blogging to
When diving into the world of Facebook Ads Manager, you may find yourself overwhelmed with the number of options you have to create different campaigns. To help, we’re breaking down the difference between a Newsfeed Video and an In-Stream Video on Facebook Ads. Facebook In-Stream Video When using a Facebook
Another week, another update! This week in social media news, Facebook announces new tools for managing the profiles of deceased users, Snapchat finally updates their Android app, and Statista.com creates an infographic detailing Pinterest’s user growth. Gone but never forgotten: Facebook’s latest features for memorialized accounts One benefit
Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring cleaning! At KWSM: a web marketing agency, we go through a website refresher every month. But as a business owner,
