Many underestimate the power of the #hashtag. Social media users use hashtags to either discover new content from like-minded people or to have their own content more discoverable. For businesses, hashtags can get you in front of the right audience, increase your engagement, and build your brand as a
It doesn’t matter whether your business sells products or offers a service, your customers and clients need to understand what you offer and why. While your website may have product or service pages, blogs offer a deeper dive into the who, what, where, when, and why. Blogging is an important
When you search for the core values of KWSM, the first definition you will find is creative. Creativity is the secret sauce behind so much of the magic that our team brings to our clients. Telling one client’s story as many different ways as possible wouldn’t happen without the creativity
Email is an integral part of daily life. By 2022, the amount of global email users is expected to reach 4.3 billion users. That is half of the world’s population. Customers want to hear from you; so it’s important that your emails are captivating and drive action.
This week, Facebook and Instagram take small steps to make big changes while YouTube trusts users to censor content themselves. Facebook Hides Like Count In early September, there were rumors that Facebook may start hiding the like count to make users feel more comfortable. As of September 30th, the social
We see them all the time as we scroll through our newsfeed on Facebook, but have you ever wondered how Facebook ads really work? They can be intimidating for many businesses, but there are several reasons why they can help your business – whether it’s a product or a service.
When you search the word loyal, you can’t find a definition that doesn’t have a dog in the example. At KWSM, we love our loyal office dogs, but being loyal as an employee is a core value our team members’ encompass every day as well. Internal Being a loyal team
Most of us have one goal in mind when it comes to our business and social media: maximum engagement. We want our customers to engage and value our content. It’s easier said than done, but the best way to increase engagement is to share engaging content. Here are the steps
