Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
Instagram has become the go-to platform for customers to get more information on products and services they’re interested in. It’s important to recognize the opportunity
Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active
Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app
We are living in a world that is constantly changing. Recently, many social media platforms have put effort into adapting to the new environment. Pinterest
Video content is a highly effective tactic businesses use to engage audiences on social media. By adding short video clips on Tik Tok and Instagram
In 2020, many retailers noticed an increase in their e-commerce activity, thanks to the COVID-19 lockdown. E-commerce sales were around $861 billion, which is up
If you want to engage with Millennials or those in Generation Z, utilizing Snapchat as part of your social media marketing strategy may be useful
Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why
