Appearing at the top of search engine queries is still a surefire way to reach your audience and generate leads – but reaching those results is more challenging than ever. Get answers to your search engine optimization questions and find out how SEO fits into your digital marketing strategy in the posts below.
What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search
We’re ramping up for week two of our Digital Marketing Bootcamp! This Friday, KWSM’s Vice President of Finance & Operations, Stephen Wagner, will be guiding
No matter what industry you are in, your website is the digital hub of your business. Current and prospective customers use your website to learn
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain
YouTube is the world’s second-most popular search engine with 3 billion searches per month. It sits right behind its parent company, Google. This is just
If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter,
SEO best practices have rapidly evolved over the last 10 years. Are you up to date with which SEO strategies are most important to help
If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these
