
How Can My Business Send a Press Release?
When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This
What role does public relations play in modern digital marketing strategies? What role should it play in yours, and why? Get answers from KWSM’s in-house marketing specialists in the posts below.

When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This

PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship

One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when

Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to

So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send

A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two

A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up

When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies