Digital marketing without a strategy is like homebuilding without a blueprint – the results won’t look right, and corrections will be expensive. See why a digital marketing strategy is the best option for achieving your business goals in the posts below.
Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow
What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and
Storytelling isn’t a lost art. We see it in every movie, novel, and conversation between friends. It’s time to capitalize on the comfort that your
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
The KWSM Celebrations Committee held a company-wide Rock Paper Scissors tournament, and I lost to my teammate Epiphany Hunter in the championship match. The experience
What is user intent? A person performing a search always has a goal in mind. That “goal” is known as the user intent. The Importance
It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many
The music industry took a big hit in the last year. As cities shut down, so did concert venues and access to any live events.
