If you are a business owner wanting to embrace the power of digital marketing, we understand that your marketing budget might be at the forefront of your mind. While every digital marketing agency is different, digital marketing is an accessible tool with one of the highest potential returns on investment in the industry. Therefore, if you are a small to medium-sized business, you may be shopping for the services of a digital marketing agency.
Some businesses try dipping their toes in the marketing waters by hiring solopreneurs or an outsourced marketing person, but the best marketing will come from a team of people bringing their diverse skill sets to a digital marketing agency. Until then, they often handle marketing on their own.
If you’re questioning the financial ramifications of implementing digital marketing, you’re not alone. Many clients can be hesitant to hire an agency because of budgetary concerns. Some agencies have fixed pricing for a lot of services that a business may or may not need, and that can escalate costs.
Because you start with a digital marketing strategy process tailored to your business and marketing goals, KWSM: a digital marketing agency will only charge you for the services that your business truly needs to thrive in the digital marketing space.
So what does a digital marketing agency cost? Read below to learn about common considerations when pricing digital marketing services.
Related Article: Should You Hire A Digital Marketing Agency?
Questions to Consider When Pricing a Digital Marketing Agency
The most important step in understanding how much digital marketing will cost is to understand what your business needs. We can help you talk through the specifics of your business and can help you narrow in on your needs. Common considerations are:
Type of Service Needed
Here are some of the tactics to consider when looking at launching digital marketing for your business.
- Employer Branding
- Digital Marketing Strategy
- Website Development and Design
- Short and Long-Form Video
- Search Engine Optimization (SEO)
- Content Marketing
- Marketing Automation / CRM Management
- Email Marketing
- Social Media Marketing
- Public Relations
- Mobile and App Marketing
- Influencer Marketing
As part of our digital marketing strategy process, we look at your existing digital presence, and we look to see what competitors in your space are doing. We also identify your target audiences and develop brand messaging that resonates with their struggles and needs.
Amount of Marketing Needed
Here are some factors to consider when looking to implement digital marketing:
- What are your business goals?
- Do you have a marketing strategy?
- How are you currently getting leads and sales?
- What is your website user experience?
- Does your website represent who you are?
- What is your digital reputation? Do you have good reviews and testimonials?
- Are you just starting out with digital marketing, or are there existing elements to build on?
- Do you want the agency to manage the digital marketing for my business, or do you have internal resources to divide the work?
- Do you need brand-new digital assets, like photos and videos, that represent your brand well?
- Are you willing to commit to the months it takes to grow an online presence?
- Do you have the bandwidth to collaborate with your marketing team to stay on track for goals and sales pivots, if necessary?
All of these questions can help you determine how much marketing help you need.
How Services are Priced
Once you have determined what services you need to start driving the results you are looking for, a price can be set.
Many agencies either bill you by the hour or may force you into preset marketing packages with elevated costs for services that your business may not even need. Some agencies also will charge clients on performance-based pricing, where leads are tied to the results they achieve, such as the number of leads generated, conversions, or revenue generated.
KWSM works with clients to determine a consistent monthly retainer, which eliminates the uncertainty of what the marketing budget looks like month-to-month. KWSM’s customized, fixed monthly price covers the services agreed upon after the digital marketing strategy is delivered. This list of services is tailored to your business.
Case Study: How Our Services Saved a Logistics Company Money
KWSM recently helped a west coast company specializing in transport and logistics. This client wanted to uplevel their marketing to reach more of their target customers, but had no marketing department and couldn’t manage marketing by itself. For this medium sized business, the cost of hiring an internal team would have been outside of their budget.
Instead of seeking out a solopreneur or trying to budget for an internal team, the logistics company enlisted the services of our digital marketing team. They received an entire team who could manage their needs at a fraction of the cost of hiring an internal team. I serve as a copywriter on the team that took on that project.
Do You Want to Hire a Digital Marketing Agency for Your Business?
It is crucial to understand that a solopreneur, a freelancer on Fiverr, or an inexpensive agency overseas can often do more harm than good. The right agency for you will understand your marketing and business goals to offer the best return on your investment. We suggest talking to many agencies to find the right fit.
At KWSM, we help you feel at ease about hiring our team by offering a six-week guaranteed strategy process before you commit to anything long-term. During this period, we get to know your agency on a deep level, and we craft a strategy for you with no strings attached.
If you want to learn more about our services and pricing, complete the contact form below. The KWSM team will reach out to start a conversation about your goals.
