Why Social Media Strategies Fail
KWSM Team
November 19, 2012
Why do most social media strategies fail? Social media is hot right now. Its cutting edge, it’s the next best thing, and so on and
Is your online presence designed to attract and capture the leads you need for your brand to succeed? Strategic content marketing can make your answer a resounding “yes.” Read the posts below to find out how content marketing can benefit your business.
Why do most social media strategies fail? Social media is hot right now. Its cutting edge, it’s the next best thing, and so on and
It’s easy to get wrapped up in your social media strategy and then fall into a rut. Soon, your numbers start to plateau, or even
If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.
To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours. The class is a lot
Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths? I have to admit, the article has
Yes, it can be done. You know the old adage, less is more? Well, it applies on social media too! When first starting on social
An important thing to remember on social media is that you’re always trying to connect with your audience on a deeper, more personal level. And
Believe it or not, I don’t just plop down at my desk every morning, find the first relevant article on Google news, and post it
