The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s no secret that privacy and data collection concerns have been the sole focus of the social media platforms since the Cambridge Analytica incident. Enter GDPR, the EU’s new measure
Every so often a simple social media post will become a cultural touchstone. Celebrity tweets can go viral, or a breaking news story will be everywhere. But those are small
Whether you work in a calendar year or a fiscal year, you are often assessing your next steps. Don’t neglect your website. Now is an excellent time to look to
Lights, camera, action! Did you catch this Tuesday’s LIVE Social Media Help Desk? Each week, members of KWSM team meet to discuss the week’s trending topics and helpful tips for
It’s the 21st century, and if you haven’t figured out how to use your social media as a business owner to attract and retain talent, we are here to help.
Video is one of the most powerful tools that brands can use to connect with their audiences. It’s direct and personable. It gives your audience a way to connect with
Social media platforms have always said that the best experience is about connections, and now YouTube and Google Maps are further connecting consumer and business. These are the trending social
No one believes in your company and your mission more than you do. To be successful, you have to believe in yourself, but unfortunately, not everyone will agree. If
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
