Many businesses begin to take off after following a local SEO strategy that effectively targets their audience across multiple geographic regions. This is especially true for niche service providers like Total Lender Solutions, a company specializing in resolving defaulted loans for lenders.
Total Lender Solutions and KWSM partnered to develop a comprehensive local SEO strategy that increased website traffic, improved lead generation, and solidified its online presence across seven states: Arizona, California, Nevada, Missouri, Oregon, Washington, and Texas. In this case study, we’ll address the challenges Total Lender Solutions faced, the solutions KWSM implemented, and the impressive results achieved.
The Challenge: Communicating Complex Services in a Crowded Marketplace
Total Lender Solutions faced a unique challenge in explaining their complex services to potential clients through traditional marketing channels. Moreover, they had to navigate the intricacies of targeting lenders across seven distinct markets, each with its own local search parameters.
The Solution: Strategic Content and Localized SEO Tactics
KWSM addressed these challenges with a two-pronged approach using local SEO services:
- Content Strategy: We developed a content strategy that addressed the complexities of loan default resolution into easy-to-understand blog posts and web pages. This content targeted the services offered by Total Lender Solutions and the specific questions and concerns lenders have throughout the default process.
- Localized SEO: KWSM implemented a localized SEO strategy to ensure Total Lender Solutions appeared in search results for relevant keywords in each of its target markets. This included optimizing website content with local keywords, building citations in local directories, and managing its Google My Business listings for each location.
Results
The results achieved through this strategic partnership are a true testament to what you can accomplish with a local SEO strategy:
- Increased Website Traffic: Website traffic grew significantly, with sessions tripling from 1,120 per month in 2021 to over 3,500 per month in 2024.
- Thanks to the strategic partnership with KWSM, Total Lender Solutions saw its search rankings soar. By 2024, they had secured first-page rankings for an impressive 301 keywords.
“Working with KWSM has been great. We started with KWSM as a small company of 6 employees in 2001 and have grown to 12 employees in 2024. This growth in our company could not have been completed without their assistance. Through their marketing expertise, we have transferred over to a fully organic approach to getting clients, and our client base continues to grow. Our current clients are impressed with all our materials and our online traffic has never been higher. They are easy to work with and have been incredibly insightful in coming up with strategies for our very niche business.”
Max Newman, Trustee Sale Officer, Total Lender Solutions
Related Article: Why SEO Marketing is Still the Best Digital Tactic
Let KWSM Craft Your Next Local SEO Strategy
Total Lender Solutions’ success story reflects the power of a strategic local SEO approach. By creating clear, valuable content and implementing targeted SEO tactics, KWSM helped Total Lender Solutions reach a wider audience, establish itself as a thought leader, and generate a steady stream of qualified leads.
If you’re a business owner grappling with the complexities of local SEO, partnering with a seasoned SEO agency like KWSM can be a game-changer. Just like Total Lender Solutions, you too can achieve remarkable results and make a significant impact on your local market.
Feeling inspired by Total Lender Solutions’ success? Ready to take your local SEO to the next level? Don’t hesitate, contact KWSM today for a free consultation and start your journey towards local SEO success.
