Marketing Research

Updated on June 1th, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness.   If you are using Google Analytics to analyze your website traffic, you may have noticed an … Read More

As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment.  The marketing landscape has changed in that time, and for businesses looking … Read More

Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to … Read More

If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type … Read More

In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal … Read More

What is Google Analytics 4? Google Analytics 4 is a tool that helps businesses see unified user journeys across their websites and apps, analyze insights with Google’s machine learning technology, and keep up with ever-changing technology trends. In October 2020, … Read More

The KWSM Celebrations Committee held a company-wide Rock Paper Scissors tournament, and I lost to my teammate Epiphany Hunter in the championship match. The experience reminded me that Rock Paper Scissors is a simple game, but it can teach us … Read More

Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is, most would say LinkedIn. LinkedIn is a great way for … Read More

If you or your business manage a website, you may have heard of the term “CDN.” Otherwise known as content delivery networks, CDNs are the foundation of content delivery for most websites and internet-based applications. Whether you’re scrolling through the … Read More

Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be … Read More