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Website Management
Keep your online foundation safe and your customers’ data secure by prioritizing security and functionality
Protect the Asset
Website management ensures that prospects who want to find you online can connect with you easily and safely through your website.
If you’re investing in a new website design or updating an existing site to maximize performance, website management is essential for reaching your business goals. Regular performance reviews, backups, security updates, and maintenance can prevent costly downtime and potential data recovery challenges.
KWSM uses Shopify and WordPress website management to provide the security and user experience (UX) your site needs. With the right systems in place, your website will be a reliable and consistent part of your online presence.
Benefits
Save in-house time and resources
by partnering with an experienced agency
Prepare for growth
with technical maintenance and reliable hosting that will continue to perform if traffic increases
Maintain performance benchmarks
for page speed and other optimization metrics that improve user experience
Integrate seamlessly with other marketing channels
for a more cohesive online presence
Website Management For Lead Generation
Website management is part of maintaining your brand’s digital infrastructure for effective lead generation.
Technical SEO reviews
Identify and fix technical SEO issues that hinder your website’s search engine ranking and user experience.
Security monitoring
Protect your website from malware, security breaches, and data leaks with ongoing monitoring and proactive measures
Performance optimization
Review website speed and performance metrics, and perform strategic updates to ensure fast loading times for a smooth user experience
Monitoring and reporting
Gain valuable insights into website performance through regular reports to track progress and make data-driven decisions
Frequent backups
Maintain a current backup of the site so it can be restored quickly if it’s ever hacked.
Client Results
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
Why is website management and maintenance important?
Website maintenance has a direct impact on your online success. Here’s why it should be a priority:
- Security: Outdated software is a hacker’s dream. Keeping your site updated significantly lowers your risk of a cyberattack.
- User Experience (UX): Nobody wants to navigate a slow, error-prone website. Maintenance ensures your site remains user-friendly and keeps visitors engaged.
- Search Engine Optimization (SEO): Search engines favor up-to-date and well-maintained websites. Website management can give you a boost in search results, leading to increased visibility.
- Peace of mind: Knowing that professionals are proactively handling your website’s needs allows you to focus on running your business instead of worrying about website problems.
Why are website management services important for WordPress sites?
Websites with outdated plugins and lapsed security protocols are at a higher risk for hacks or data breaches than websites that are updated regularly. WordPress website management includes monitoring and maintaining themes, extensions, and other back-end functions that are essential for security and uninterrupted performance.
Our in-house marketing team doesn’t have website management or development expertise. Can you provide support in these areas and work with our staff?
We understand that internal teams often need more bandwidth as your marketing goals and needs grow. As an extension of your current team, KWSM can provide a multitude of web-specific services that include:
- Ongoing website management: Free up your team’s time by letting us handle routine website upkeep, such as updating content, managing forms, and ensuring functionality.
- Technical SEO expertise: Leverage our SEO specialists to optimize your website for search engines, improving organic traffic and lead generation.
- Performance monitoring and reporting: Gain valuable insights into website performance through regular reports, allowing you to track progress and make data-driven decisions.
Learn more about how a web design & management agency can help your in-house team.
What questions should we ask to find a website management and development partner?
The partner you work with to cultivate your online brand, including your website, should be strategic about your website’s message and experience as much as technical functionality. Choosing the right website partner means finding a team that understands your business goals and can translate them into an online experience that delivers results.
To ensure that your website partner knows their stuff, ask questions like “Will my website be ADA accessible?” and “How will my new website be secured?” The answers will give you a good indication of their expertise and whether or not they’re a good fit for your organization.
Learn what questions to ask prospective website-building companies.
Do website management services include performance reports?
Website management is intended to ensure that your site stays functional and secure, but your website can provide data points and conversion information that inform performance improvements with the addition of analytics tracking and SEO management. By tracking this information on your behalf, KWSM can help you:
- Develop and improve upon website goals: Align your analytics data with your overall business objectives to measure the right metrics.
- Interpret website traffic data: We’ll analyze user behavior, identify conversion points, and pinpoint areas for website optimization.
- Analyze data for actionable insights: Clear and concise reports will inform strategic decision-making for your website.
Learn how user experience affects website performance.
We have a large website with complex functions. How can we ensure optimal performance and user experience?
Managing a complex website requires ongoing maintenance. Effective website management services for your company should include:
- Technical SEO reviews: Identify and fix technical SEO issues that hinder your website’s search engine ranking and user experience.
- Security monitoring: Protect your website from malware, security breaches, and data leaks with ongoing monitoring and proactive measures.
- Performance optimization: Review website speed and performance metrics, and perform strategic updates to ensure fast loading times for a smooth user experience.
Website Management Resources
Learn more about KWSM’s projects and services in these posts.
Case Study: Multi-Site Website Platform for Sub-Organizations
The International Code Council (ICC) faced a challenge that large organizations commonly face with multiple sub-branches. Each chapter needed a website to establish credibility and represent the parent organization’s brand guidelines. In this case, the ICC had over 400 sub-organizations, many of which had existing websites that did not meet
How Often Should You Perform a WordPress Backup?
Don’t wait for disaster to strike before prioritizing WordPress backups. You should back up your site before making any major changes and at least once a week. Think of them as your website’s safety net, ready to catch you if anything unexpected happens. The question is, how often should you
Why is Website Maintenance Important?
Imagine this: You spent months crafting the perfect website. It launched with fanfare and drew a big crowd initially. But now? Traffic is dwindling, and those visitors who do arrive often bounce away quickly. Worst of all, you’re losing potential sales. The cause may be invisible to the naked eye.
