A Southern California family law firm specializing in mediation wanted to grow its overall website traffic and drive more online leads. The firm was inactive on social media, had an outdated website with limited functionality, and needed the guidance of a trusted SEO agency to improve its lead generation and online exposure.
The Problem
Before partnering with KWSM, this firm faced slow website traffic growth and low conversion rates. We recognized the unique, compassionate, family-focused approach taken by their attorneys and understood the need to showcase this in their digital marketing strategy. To draw more organic traffic and build the company’s visibility online, they needed an SEO agency that could align with their values and develop a strategy that resonated with their target audience.
The Plan
Our comprehensive strategy included both organic and paid methods to drive more families in need to the law firm’s website and convert them into clients. We published two SEO-optimized blog posts per week, addressing the challenges faced by divorcees and the role of a compassionate family law attorney in reaching a settlement that preserves family ties and protects the interests of children.
We promoted these blog posts across the company’s Facebook and LinkedIn pages and allocated a $200 monthly budget to boost the placement of these posts and reach a larger audience.
Blogging & SEO
Our team drafted a series of blog posts that answered common divorce questions and mediation inquiries and showed visitors how a family-first divorce mediator could help them move on constructively. Beyond the optimization tactics listed below, we also wrote the content to be filled with empathy and to address the emotions of a reader going through a very scary life change.
To improve Google rankings, we designed a twice-weekly blogging cadence. This meant that two blogs were posted on the website and promoted on social media on Tuesdays and Thursdays each week. The blogs were optimized for SEO to target niche geo-specific keywords, such as Orange County divorce mediator and Mission Viejo divorce attorney.
Our team blogged twice weekly and followed foundational on-page SEO best practices to appease Google’s standards. These include, but aren’t limited to:
- Targeting niche, long-tail keywords
- Including keywords in alt text blog image titles
- Following Google’s Heading & Titles guidelines
- Incorporating internal links for related blogs
- Ensuring blog titles, headers, and metadata include keywords
- Optimizing content to qualify for a “featured snippet” on Google
- Meeting Google’s Helpful Content / E-E-A-T guidelines for SEO
Off-page SEO tactics were also employed, most notably in the form of social media marketing and boosted posts on Facebook and LinkedIn.
Social Media Posts & Boosting
Our team built new company pages on Facebook and LinkedIn with custom-designed graphics to give the client a larger digital footprint. We then networked with the firm’s existing connections and posted twice weekly on each platform, promoting new blog posts.
Two posts were boosted weekly, one from Facebook and one from LinkedIn. Boosted posts are digital adverts created from existing content on a social media page and are optimal for gaining more views and leads.
The Results
Before consulting KWSM, the firm averaged about 2,200 Impressions, 60 Clicks, and nine online conversions (form fills) per month and was on the first page for 22 Google keywords.
After just six months of collaboration with KWSM, the law firm witnessed a remarkable transformation in its online metrics. Impressions increased by over 1,490%, clicks by 118%, and online conversions by 33%. The number of first-page Google keywords also surged by 82%, from 22 to 40.
After ten months of execution, these metrics skyrocketed to:
- 50K+ Impressions (2,171%+)
- 250 Clicks (317%+)
- 78 First-Page Google Keywords (255%+)
Using locally optimized blogs and paid social media strategies, we successfully drove exponentially more traffic to the client’s website, went from 22 to 78 first-page keywords, and, most importantly, yielded 33% more online conversions or contact form fills. This campaign clearly illustrates the power of a consistent, SEO-driven digital marketing strategy and how regular blogging efforts and complementary social media promotion can produce significant results in as little as six months, instilling confidence in the effectiveness of our services.
Related Article: Why SEO Marketing is Still the Best Digital Tactic
Drive Traffic & Leads with a Trusted SEO Agency
The SEO team at KWSM is skilled in balancing the storytelling and technical aspects of your company’s digital marketing. Our writers will tell your story and how it’s meant to be told, while optimizing your content for the most relevant audiences.
Contact us to discuss a content strategy using our SEO services to drive traffic and earn more conversions.
