Lead Generation Services
Lead generation services that align with your goals
What separates lead generation services that work from those that don’t?
First, you need to determine if inbound, outbound, or nearbound lead generation campaigns are right for you. Inbound lead generation attracts prospects who will reach out to inquire about products and services. Outbound campaigns target “cold” customers, and a nearbound lead generation campaign targets existing customers of your strategic partners.
An effective Digital Marketing Strategy will guide the way and include a holistic blend of tactics to capture prospects as they learn about your business.
Case Study:
The top authorized distributor of the Contour Light System, a Class II medical device, wanted to build an online lead generation engine to sell their professional-grade units to wellness professionals. KWSM built a website and digital marketing strategy to help them dominate their niche.
The Results:
“KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff are highly skilled and creative, as well as stellar advocates for our business. They have provided great support and innovative ideas when addressing our marketing wants and needs.”
– Terry Martin, Marketing Director, Contour Marketing & Sales
Partnering with KWSM
We start every client engagement with a custom Digital Marketing Strategy.
Once approved, we move into a 90-day Implementation period to create the assets and infrastructure you need to create results online.
Then we Execute the plan – pausing every 90 days to Analyze data and Restrategize to ensure we are consistently getting results.
Different
Build sustainable success with a custom plan for reaching your audiences.
Tell compelling, engaging stories that website visitors connect with.
Partner with a full-service team that cares about achieving your goals.
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Experience our collaborative strategy process
before committing to a long-term engagement.
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Lead Generation
FAQs
Why should we work with a lead generation agency when our business already has an in-house marketing team?
An agency like KWSM can offer specialized expertise and resources that may be beyond your in-house team’s capacity while serving as a valuable extension of your internal team. Benefits include:
- Filling skill gaps: Access a team of experienced professionals in areas like content marketing, SEO, and paid advertising.
- Delivering fresh perspectives: Challenge internal assumptions and inject new ideas into your lead generation strategy.
- Scaling your lead generation efforts: Manage complex campaigns and ensure consistent lead flow as your business grows.
Learn why investing in lead generation is important for your business.
How do we capture leads with marketing?
Capturing qualified leads requires the right mix of strategy and tactics. Lead generation services demand a multifaceted approach that combines value with accessibility. Common elements to capture leads include:
- Landing Pages: Effective landing pages articulate your value proposition with clear, concise, and compelling content. They also make it easy for visitors to leave their contact information.
- Educational Offerings: Promotional offers like free ebooks, webinar registrations, and discount codes provide value in exchange for contact information.
- Gated Downloadables: B2B audiences and brands with longer sales cycles can provide valuable information in a white paper or well-crafted downloadable that prospects can get for free in exchange for their name and email address. These assets can establish credibility and provide you with a valuable lead that could become a conversion.
What types of lead generation campaigns should we consider for our business?
Lead generation campaigns fall into three different categories: inbound, outbound, and nearbound.
Inbound lead generation attracts prospects who have seen your content online and are reaching out to inquire about products and services. Outbound campaigns target potential customers who have not yet shown interest in your brand but are a good fit for your offer. Finally, nearbound lead generation finds prospects who are already customers of your strategic partners and leverages the trust that they already have in those partners through co-marketing.
What’s the difference between paid and organic lead generation?
Paid lead generation includes pay-per-click (PPC) ads on Google or Microsoft, social media platforms, and banner ads on collateral like email or website landing pages. Organic lead generation tactics cover anything that doesn’t cost money to publish, like blogs, social media posts on your brand’s profiles, and targeted email campaigns.
There are benefits and drawbacks to both methods, and the right tactics for you will be determined by your goals, strategy, and budget. Also, these categories are not mutually exclusive. Many companies choose to invest in both paid and organic lead generation to maximize results.
How can we be sure your lead generation efforts will work for our industry and target audience?
The best lead generation campaigns are based on a strong Digital Marketing Strategy and a data-driven approach tailored to your organization’s unique needs. Our tactics to capture qualified leads for your business include:
- Conducting in-depth research: Understand your competitive landscape and identify the most effective lead generation channels for your target audience.
- Developing buyer personas: Create detailed profiles of your ideal customer to personalize your lead generation efforts.
- Consistent analysis and optimization: Track campaign performance and adjust strategies based on real-time data and market trends.
Learn more about what a digital marketing strategy should contain.
Our past marketing campaigns for lead generation didn’t deliver the results we wanted. What makes your lead generation strategies different?
We understand past experiences can be discouraging, and we’re dedicated to transparency and accountability as we pursue your business goals. To keep all stakeholders aligned and informed, we:
- Set clear and measurable goals: Define success metrics that align with your overall business objectives.
- Provide regular performance reports: Track progress towards your goals and identify areas for improvement.
- Offer flexible engagement models: Choose the level of service that best fits your needs and budget.
Learn more about hiring a marketing agency for lead generation.
How does Conversion Rate Optimization (CRO) make lead generation more effective?
Focusing on essential CRO principles can turn your website into a much more effective source for qualified leads. These improvements can include:
- Confirmation
Assure your visitors that they’re in the right place. Make sure your website clearly communicates that your company offers the solutions they need, and present the information in a way that resonates with their needs.
- Credibility
Build trust and confidence by showcasing your company’s expertise. Include testimonials, case studies, awards, or any element that demonstrates your experience and qualifications in delivering your product or service.
- Clear Instructions
Confusion is a conversion killer. Make it easy for visitors to take action. Use concise forms, a clear and enticing call-to-action (CTA) button, and a streamlined checkout process. The less friction they encounter, the more likely they are to convert.
Learn more about the CRO principles and designing web pages that convert.
Lead Generation
Resources
Learn more about KWSM’s Lead Generation projects in these posts.
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the target audience, is a critical tool to accomplish this goal. This is evident in the case of Contour Marketing &
Which Platforms Are Best for B2C Lead Generation?
You can’t make sales without customers, and you can’t make customers without leads. If you want to enhance your B2C lead generation and keep people flowing through your sales funnel, you should leverage some of the internet’s most powerful marketing platforms. First, we should acknowledge that there’s no single “best”
How to Collect Leads Through Social Media
New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your
