Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for
Google Shopping + Google Marketing Live 2022 If you run e-commerce and you have products in Google Shopping, you probably look forward with anticipation each
Digital advertising has seen many changes in the last couple of years. As a business owner, it’s important to be aware of the new technologies,
Generating leads is essential for any business. Whether you are a new business just starting out, or an established business looking to grow, lead generation
Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should
Contour Light Devices, an authorized distributor of the Contour Light System, turned to KWSM at the inception of their business in order to build a
What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC focuses
Pay-per-click advertising may have come across your mind to boost your business online. It may sound hard to implement but is much simpler than you
At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish
