LinkedIn can be an excellent way to drive traffic to your website. In fact, it is often a top referrer of website traffic for our clients. The key to driving traffic from LinkedIn to your website is quality content. If you don’t have something valuable to share with people, no
Let me start off with this: I am not a branding expert. However, because of the nature of our business, we delve deeper to understand the brand of the companies we work with. We have worked with companies that have strong, established brands and we have worked with companies that
If you are going to create social media channels for your business, it’s important to make sure they are set up properly. I can’t tell you how many businesses I search for online that have incomplete or poorly set up social media channels. Having channels that do not reflect a
Visually appealing social media profiles can help you attract more fans and followers. It’s important to take advantage of every opportunity to make your social media channels more attractive by uploading pictures where you are able. One channel that I see many companies struggling to make attractive is LinkedIn. Did
Recently, LinkedIn removed the ability to post a status update from your profile. You can now only post an update from the home page. You used to be able to post an update from your profile, and you could look back and see your activity there as well. Your activity
One feature that is often overlooked on a Facebook page is comment replies. If you don’t know what comment replies are, let me explain. For a long time, all comments on Facebook just showed up in one simple thread below the post. If you wanted to respond to someone’s specific
If you’ve read my last two posts on setting up your LinkedIn profile header, as well as your summary, experience and education, and you have done your homework, you should be well on your way to having a complete profile on LinkedIn. There are a couple more sections that you
We’ve already talked about how to set up the header in your LinkedIn profile. Now, I will move on and tell you how to setup your LinkedIn summary, work experience and education. Summary The summary is really important and is often overlooked on LinkedIn. This is your chance to talk
