One of the most important aspects of a good social media marketing plan is having quality content to push out through your channels. Often, that means creating original content that showcases your expertise, establishes thought leadership, and provides value for your fans and followers. Writing a business blog can be
If you are serious about growing your Facebook fan page and attracting new people, you have probably run Facebook ads, or at least seriously considered it. You know that everyone is on Facebook, so it must be a good place to attract new fans to your page, and ultimately new
In the world of social media marketing, there is a lot of talk about driving traffic to your website, increasing your reach and getting engagement. There are many different ways to accomplish these tasks and lately it seems there are a lot of people teaching methods to trick or manipulate
Twitter recently introduced free “pinned tweets” to select accounts. Taking a cue from Facebook’s pinned posts where Facebook pages can pin a post to the top of the page, the new Twitter feature allows users to pin a tweet to the top of their account. If someone visits their Twitter
LinkedIn can be an excellent way to drive traffic to your website. In fact, it is often a top referrer of website traffic for our clients. The key to driving traffic from LinkedIn to your website is quality content. If you don’t have something valuable to share with people, no
Let me start off with this: I am not a branding expert. However, because of the nature of our business, we delve deeper to understand the brand of the companies we work with. We have worked with companies that have strong, established brands and we have worked with companies that
If you are going to create social media channels for your business, it’s important to make sure they are set up properly. I can’t tell you how many businesses I search for online that have incomplete or poorly set up social media channels. Having channels that do not reflect a
Visually appealing social media profiles can help you attract more fans and followers. It’s important to take advantage of every opportunity to make your social media channels more attractive by uploading pictures where you are able. One channel that I see many companies struggling to make attractive is LinkedIn. Did
