As the world has come to an abrupt halt because of coronavirus, many businesses are struggling to decide what their next step is. Social distancing and working from home have become the new normal. Therefore, now is the time for businesses to change up their digital marketing strategy. San
With the Stay at Home Order in effect, many platforms are giving businesses the tools they need to access their consumer base. Instagram is giving users access to direct messages on their desktop computers, and Pinterest is helping businesses simplify the buying process for customers. Meanwhile, Twitter handed information about
Las Vegas has seen all non-essential businesses shut down by an official order from Nevada governor Steve Sisolak. Nevada’s newest ghost town faces harsher news as the coronavirus continues to shut down local businesses and halt tourism. The statewide shutdown included the Las Vegas Convention and Visitors Authority, which is
The power of an online community can truly push your company forward and expand your brand awareness even further. That’s why businesses make audience engagement an integral part of growing their brand — consumer support bolsters credibility. One way to spark engagement among your audience is live video. A recent
More businesses are turning to Instagram every day to reach their customers. With over one billion monthly users, your brand could benefit from tapping into this audience, too. Instagram allows businesses to sell products right on the platform, have real conversations with customers, and showcase a unique side of their
We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s important to think about the source they’re coming from. The coronavirus has changed our world virtually overnight. That includes the
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the stories that our clients want to share, but don’t know how to convey. A story can be conveyed in many
Some Orange County business owners may think that because the economy and their businesses are hurting financially, the first thing to go should be their marketing. At KWSM, we believe that there is no better time than now to maintain and strengthen your marketing presence. Keep in touch with your
