Businesses big and small have been forced to switch gears and adjust to the changes brought by COVID-19. New offers and services have been quickly arranged in order for companies to stay afloat. While everyone is experiencing these times of uncertainty, the good news is that the coronavirus outbreak will
Small businesses in Las Vegas are suffering greatly due to indefinite closures caused by COVID-19. Crafty business owners have found ways to get creative with marketing their inventory and services to sustain themselves, but the question remains… When will it end? Quarantine restrictions for the public have left businesses waiting
There is no better time than now to create new features for social media users to test out while they are staying home and that is just what Instagram and LinkedIn are working on. As these two platforms test new features, Facebook is adding extra metrics for businesses that are
For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being faced with cluttered feeds of ads and pushy campaigns that don’t specifically speak to their needs. Here’s how you can
Tracking your business goals is the key to success. Are you also tracking your digital metrics? If not, you should be using Key Performance Indicators. Key Performance Indicators, also known as KPIs, help you ensure your digital marketing is directly lining up with your overall business performance. Your KPIs are
With more than one billion users, including 75 percent of all U.S. businesses, Instagram has become part of our culture. With that said, some may be new to the ever-growing social media platform. So, if your self-quarantine has inspired you to join “The Gram,” here is my favorite basic-level Instagram
Looking for ways to get ahead of the competition in 2020 as life returns to normal? As businesses reopen and clients and customers return, it will be ideal to have already established credibility and trust, engagement with your audience, and a well thought out strategy to generate leads or sales.
How do we typically converse with others? Conversations happen in-person, over the phone, and via text or video chat. These mediums allow us to have meaningful dialogues with clients, colleagues and everyone in between. But the conversational landscape is rapidly changing in the digital marketing world, and conversational marketing offers
