As businesses across the nation begin slowly reopening their doors after the COVID-19 pandemic, a whole new set of questions are emerging. KWSM’s Marketing Solutions Managers Wendi Liechty and Jason Brady address some common concerns when it comes to marketing your business in our latest webinar. How Do I Plan
LinkedIn Ads are becoming increasingly more popular for businesses looking to generate new business online. Since it is mainly used in a professional setting, it is especially popular with B2B ventures and companies who are looking to get the attention of senior-level executives. LinkedIn has been innovating its platform significantly
Many non-essential businesses have had to get creative and think of new ways to market during the global pandemic. With closed doors, the world turns online. Even though the San Diego Zoo cannot open to visitors right now, they have made sure their audience stays engaged in multiple ways. By
At a time when staying home is the new normal, social media platforms such as LinkedIn, Facebook and YouTube are working on new features that Marketers can use to create a more engaging experience for their audiences. LinkedIn Adds Polls It’s official! LinkedIn has finally added polls to their platform.
Hotel casinos in Las Vegas are beginning to emerge from their hiatus caused by the COVID-19 outbreak. MGM Resorts International, one of the hospitality giants on the strip, revealed their projected opening date and procedures to ensure they are protecting guests and employees. All Las Vegas businesses should establish a
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the front. However, my idea of leadership has completely changed. Being
The Pinterest community is dominated by users looking to be inspired. Health and fitness are among some of the most popular topics on the platform. Is Pinterest a part of your fitness marketing strategy? Whether you run a gym or sell workout equipment or supplements, Pinterest can be a great
Zoom has become a household name thanks to the ongoing COVID-19 pandemic. Virtual meetings have surged over the last few months as people look to connect from home for both business and leisure. As a result, several platforms, including Google and Facebook, are increasing their functionality to allow more people
