As businesses across the nation begin slowly reopening their doors after the COVID-19 pandemic, a whole new set of questions are emerging. KWSM’s Marketing Solutions Managers Wendi Liechty and Jason Brady address some common concerns when it comes to marketing your business in our latest webinar.
How Do I Plan For A Strong Recovery?
It’s crucial for businesses to keep their websites up-to-date as people start to reconnect. Making sure general information like your hours, changes to your daily operations, and how you’re interacting with the community is correct can be a game-changer. Wendi breaks down why a lack of information could even hurt your bottom line.
What Do I Need To Change?
Jason and Wendi share the type of content that’s really driving marketing efforts forward at this time. They suggest analyzing the information you’re sharing to make sure it’s relevant, timely, and helpful. Jason also explains why it’s not the time to come across too sales-oriented and emphasizes the importance of taking a look at your current SEO practices. Keeping your website’s keywords up-to-date can increase your searchability and has the potential to bring in a whole new audience.
How Should I Alter My Marketing Campaign?
This could be a golden opportunity to figure out what’s working and what’s not. Times are changing rapidly and that could mean the way you market your business should, too. Wendi reviews the importance of staying current. She suggests sharing stories about real people either working for your company or benefiting from your services. Jason also addresses why it’s necessary to look at your “voice” on social media. You want to make sure it’s relatable and authentic.
Should I Still Be Networking?
The answer is Yes! While we can’t attend meetings or conventions in many places right now, online resources like Zoom and LinkedIn have really taken the place of those face-to-face interactions. Wendi shares why it’s so important to look at your particular industry, and analyze how you can best use these virtual tools.
Has your marketing strategy changed during the COVID-19 pandemic?
At KWSM, we develop fully-customized digital marketing and brand messaging strategies based on your unique needs.
CONTACT US to learn more about creating an effective strategy for moving your business forward in the post-COVID era.