Author: KWSM Team

User-Generated Content: Let Fans Boost Your Brand

User-Generated Content: Let Fans Boost Your Brand

Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images, videos, reviews, comments, podcasts, etc. – created about your product or service by individual people rather than your company. By

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how-to-lead-without-being-a-manager

How to Lead Without Being a Manager

There is a common misconception that you have to be in a management position in order to be a leader in your organization. Just a few months ago, I believed these two things went hand in hand as well. After going through an extensive 3-month Leadership Training at KWSM: a

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3 Reasons to Rebrand Your Company

3 Reasons to Rebrand Your Company

Your brand amounts to how your company is perceived in the minds of consumers and is defined by the experiences they have with your company. As important as branding is, it can easily become stagnant as businesses lack the time to make a change – or don’t realize a change

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Core Values at KWSM a digital marketing agency