At KWSM, we’re all about finding creative, effective ways to tell your story. We’ve been in the industry long enough to know how incredibly impactful video can be when it comes to marketing your Orange County business. Video allows you to put a face to your brand, increase audience engagement,
As the late summer heatwave continues in San Diego, businesses that are conducting operations outdoors amid the coronavirus pandemic are facing challenging and unprecedented times. Local businesses are feeling the heat- literally, with triple-digit temperatures- and to maintain profits during the worst economic downturn since the Great Depression. If you’re
Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), however, every landing page should do one thing extremely well:
You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them to your landing page, you can’t seem to get them to convert. What are you doing wrong? While there’s no
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to
Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on a particular subject in your industry, but unless you’re using hashtags to help people find your business, you may be
Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram Stories to Facebook pages, and LinkedIn is trying to help businesses better connect their employees. Google Makes It Easier to
Developing a holistic marketing strategy is no easy task, requiring detailed organization and significant effort to maintain. But what makes up a holistic marketing strategy and why is this a successful approach? What is Holistic Marketing? Holistic marketing comprises exactly what it sounds like, an all-encompassing strategy that takes
