Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these
There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts. Perhaps one of the most obvious but easily overlooked factors
If it seems like digital marketing technology and its usage are continually growing and diversifying, that’s because they are! Digital marketing spend will reach $146 billion by 2023, increasing at a 9% compound annual growth rate. And it’s no wonder why: the ability to use the right tools to carefully
As a small business or start-up, growth is a future goal that can seem far away. You are likely focused on creating stable company processes and combating the unexpected challenges life throws your way. Even if growing your business isn’t at the forefront of your plans, you likely still have
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued hopes to make the platform more user-friendly and allow the
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the business. Right now there seems to be a few different
Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen. It’s important to note that
While we undergo changes in our personal lives, platforms such as Twitter, Facebook, and Instagram have been working on making their own changes. We share what changes these platforms have made in the news this week. Twitter Brings Back Voice Tweets Although voice tweets were not as effective in the
