Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and what your tone of voice should sound like. This
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do you pull your social media content out of this cycle,
When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you saw, but likely your answer encompassed social media. With each month that passes, social media becomes more prevalent and more essential for any business
In the news this week, YouTube, Instagram, and Facebook have been making some major moves! From keeping a closer eye on the behaviors on their platforms to adding new features, there is a lot going on! YouTube Tests Features for Comments YouTube is testing two new features designed to address
Beauty brands are constantly changing by updating products or introducing a new beauty line. Keeping your followers excited about your products is necessary to ensure your social channels stay active and relevant. If you’re worried about your content becoming stagnant, try introducing your products in a different light. Get inspired
Fall is in the air, and it’s time to freshen up your Las Vegas digital marketing strategy for the coolest season of the year. Locals are looking for more ways to spend their free time and are excited about long-awaited autumn favorites. Here are some ideas you can use to
Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these
If it seems like digital marketing technology and its usage are continually growing and diversifying, that’s because they are! Digital marketing spend will reach $146 billion by 2023, increasing at a 9% compound annual growth rate. And it’s no wonder why: the ability to use the right tools to carefully
