KWSM Team's Digital Marketing Articles for KWSM

6 Ways San Diego Bars, Breweries, and Distilleries Can Survive the COVID-19 Shut Down

December 15, 2020

As San Diego restaurants, hotels, nail salons, and similar establishments brace for further COVID-19 restrictions, business owners are searching for creative ways to survive another round of stringent stay-at-home orders in Southern California. For bars, breweries, and distilleries, these challenging times have brought particular hardship. While the restaurant industry has

Why Keywords Are Important On Social Media

December 14, 2020

While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or information through keywords, and understanding how to choose and present your keywords to attract your target audience is essential for success. Here’s a breakdown of

3 Common SEO Keyword Mistakes

December 13, 2020

If your business has a website, SEO should be an essential element in your regular website maintenance. Keywords that improve your SEO ranking should be a cornerstone of your website copy, especially since 93 percent of online experiences now begin with a search engine. Here are a few common

Why Your Beauty Brand Should Hop on the TikTok Train

December 11, 2020

If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular and has taken its audience by storm. With easy to digest information in short videos, it’s no wonder why TikTok has captivated people using the

How to Find Your Brand Voice

December 11, 2020

Your brand voice is an important part of your company’s identity. It establishes who you are as a business and what you represent. If you’re a Las Vegas business, are you quirky like Carrot Top? Are you serious like Steve Wynn? Are you a mixture of both like Penn and

Why Every Company Needs a Listing on “Google My Business”

December 11, 2020

While most business owners understand the importance of showing up on Google, many are unfamiliar with the tools and strategies necessary to maximize their business’ presence on the search engine. In order for your company to take full advantage of Google’s potential, you must use YouTube and Google My Business

What You Should Consider When Adding Video To Your Marketing Strategy

December 10, 2020

It’s no secret that adding video to your marketing efforts can make a big impact. YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined and according to statistics from Wyzowl, 66% of consumers prefer watching a video to reading about a product.

Why San Diego Businesses Should Highlight Philanthropy in Holiday Content Marketing

December 8, 2020

It’s the season of giving and the charitable spirit of philanthropy, corporate volunteering, and organized giving should shine in your business and its content marketing initiatives. Business owners often mistakenly view corporate philanthropy as a soft option or an extra, but these initiatives should be central to your mission to

Author: KWSM Team

KWSM Team

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